## Overview Goya Foods is the largest Hispanic-owned food company in the United States, renowned as the premier source for authentic Latino cuisine and products[2][3][4]. With a vast portfolio of over 2,500 items, Goya offers a diverse range of foods and beverages from the Caribbean, Mexico, Spain, Central and South America, including staples like beans, rice, seasonings, and canned goods[3][4]. The company’s products are widely available in major U.S. supermarkets and international markets, particularly in Spanish-speaking countries[6]. ## History Goya Foods was founded in 1936 by Spanish immigrants Prudencio Unanue Ortiz and his wife Carolina Casal de Valdez, who initially settled in Puerto Rico before moving to New York City to pursue the American dream[1][6]. Starting in a small storefront in Manhattan, they began by distributing olives, olive oil, and sardines to local Hispanic families—responding to a growing demand for quality Hispanic foods in the U.S.[1][2][3]. The Unanue family’s commitment to excellence and family values quickly became a hallmark of the company, encapsulated in its enduring motto: “If it’s Goya, it has to be good”[2][3][4]. Strategic expansions followed, including the acquisition of a processing plant in Puerto Rico and the establishment of new facilities as demand grew[1]. In 1958, Goya relocated from Manhattan to Brooklyn, and by 1974, it moved its headquarters to New Jersey, where it remains today[4][6]. The company has remained family-owned through three generations, maintaining close ties to its roots while adapting to a changing consumer base[6]. ## Key Achievements - **Market Leadership**: Goya Foods is recognized as the largest Hispanic-owned food company in the U.S., with annual revenues exceeding $1 billion and a workforce of over 4,000 employees[2]